At the very least, make it clear that your organization is committed to practicing unbiased hiring. You can accomplish this through the use of photos of your team or by simply linking to your diversity and inclusion statement. Your careers page should feel welcoming to job seekers of all races, genders, ages, and experience levels. Do this well and it will become much easier for people to picture how they would fit into your company. Each company has a unique culture and set of values, so explain what makes yours great. Highlighting your company culture and values are the best way to answer the question of why someone would want to work for your company. The best way to do this is to explain what makes you different as a company and as a team. You should be able to explain why someone should want to work for your company in just a few sentences. “We’re hiring” isn’t enough to convince people to apply for a job anymore.
Answer the Question: “Why Should I Want to Work Here?” Next, give users the opportunity to go straight to your job openings or learn more about working at your company. The following paragraph should be brief, informative, and snappy. This catches the user’s attention right off the bat and convinces them to engage with the page. The best careers pages start with an intriguing headline paired with visually appealing imagery and design.
If you have a basic or boring career page it’s not too late to make a change! Follow along and you’ll have a careers page that you can be proud of. Your career page determines who joins your team, so it’s one of the most important pages on your website. It needs to be eye-catching, interesting, and informative enough to convince job seekers to take action and apply to work at your business.
Think of your career page as your company’s window display to job seekers.
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